BATHURST is the city that is forever young.
That is the message Bathurst Regional Council will be spreading when it is marketing the city in the future.
After more than 18 months of research, during which time outside consultants were called upon, council has determined its new brand strategy using the tagline “Bathurst forever young”.
A logo was also created as part of the strategy, which is a brightly coloured B, followed by the tagline.
The concept of forming the brand strategy was one of the key actions from the Destination Management Plan devised in 2015.
Tony Prentice, a consultant representing the Destination Marketing Store, said the strategy was all about communicating the city’s diversity to people outside of Bathurst.
“There is an extraordinary history and heritage that is Bathurst and it doesn’t come through because it hasn’t been presented that way,” he said.
“So all we’ve done is packaged all of the history and heritage up and now represent that through ‘Forever young’, in the context that Bathurst just keeps reinventing itself.”
Mr Prentice said the strategy would help people see all the culture and potential that Bathurst has to offer.
Mayor Graeme Hanger said the unveiling of the new brand strategy marked an exciting time for Bathurst.
He said Bathurst was well-known throughout the state and country already, but the strategy would help the city to reach even further afield and have a bigger impact on people.
“We’re forever young and there is always new, young things happening and this is a great place to be,” Cr Hanger said.