THE NRMA has acquired Big4 Bathurst Panorama Holiday Park, increasing its stable of owned or managed holiday parks to 37.
This makes the NRMA Australia’s second largest operator in this tourism sector, following its aquisition of Australian Tourist Park Management (ATPM) in May this year.
NRMA Holiday Parks and ATPM chief executive officer Paul Davies said the location of the park made it an ideal facility to add to its growing list of holiday parks.
“The NRMA is one of Australia’s largest investors in domestic tourism and we are committed to continuing to open up this great country to our members,” Mr Davies said.
“The Big4 Bathurst Panorama Holiday Park is strategically located at the gateway to regional NSW.
“Two-and-a-half hours west of Sydney, it will provide a relaxing destination for families and couples exploring western NSW or looking to enjoy Bathurst’s extensive tourism experiences.”
As part of the acquisition, the NRMA will invest $2 million into the Bathurst holiday park to upgrade its amenities, cabins and powered sites, bringing them up to the high standard the company wants to provide to guests.
A spokesperson for the NRMA said that this money would go directly into the local economy.
They also confirmed that current staff would maintain their jobs, while any future positions would be made available to locals.
“You need local people at these places; not many people would want to come from outside to work there,” the spokesperson said.
The name of the holiday park may also change as the NRMA takes ownership of it.
“The NRMA branding will be prominent, but the priority will be to upgrade those facilities first,” the spokesperson said.
As a result of the new ownership, NRMA members who stay at the park will be able to receive a 10 per cent discount on their accommodation.
The park contains 30 cabins and over 100 powered sites for caravans and tents, as well as a range of outdoor facilities such as a pool and children’s play area.
The park is located at the entrance to the city and, the NRMA said, provides an ideal addition to the holiday itinerary for couples and families visiting western NSW tourist destinations, including Dubbo, Mudgee, Orange and Broken Hill.
The acquisition also provides greater accommodation options for NRMA members visiting rural and regional centres, adding to the NRMA’s Australia-wide network of beachside holiday parks.
It will announce plans to grow its stable of holiday parks in coming weeks.