Opinion | We’re paying for the logo, so at least we should like it

CONSULTATION: The content of last week's community information sessions on the new Bathurst branding strategy differed depending on which session you attended. Photo: CHRIS SEABROOK
CONSULTATION: The content of last week's community information sessions on the new Bathurst branding strategy differed depending on which session you attended. Photo: CHRIS SEABROOK

COUNCILLOR Ian North is making plenty of noises regarding the branding logo and slogan, however, he does correctly point out that there is significant ratepayer resistance to the logo in its current form.

I fired off a text last week asking how could council staff provide accurate feedback from attendees who took the time to participate in the community consultation sessions when the forums were not minuted?  To me, that sounds like: “Hmm, give us your feedback and we’ll remember the bits we like.”

Further, last Wednesday’s forum held at Gunther’s Lane was held at the same time as a regular council policy committee meeting, resulting in no elected representatives being present to hear feedback.

I hear, too, that the Tuesday forum played a promotional video which was poorly received. The video miraculously disappeared from the latter forums so the content was different depending when you went.

I find it incredible, too, that this community consultation was “always planned” as stated by one of the convenors and was not a knee-jerk reaction to the poor publicity.

Likewise, to reinforce this viewpoint, it concerns me that this brand and slogan was presented as a “fait accompli” after a convenor said “we going into the market to test this brand” (or words to that effect). So why bother having community consultation?

Personally, I think the effort to create a destination plan to attract more visitors to Bathurst is excellent. However, the average ratepayer who has not seen (and thus does not understand) the thinking behind the strategy has become fixed on an identity that they have not been able to take ownership of. In short, great strategy (yes, we need a brand) but I personally dislike the chosen logo and slogan.

I doubt that everyone will be pleased but, in the long run, if we are paying for it at least we want to like it.

The big question is, will it be changed?

’Roos are keeping the panel beaters in business

THE kangaroo cull debate keeps bouncing along (pun intended).

Just last Thursday, our home delivery driver was hit by a ’roo around 4am in Richardson Street, Windradyne, thankfully causing minimal damage.

In Rocket Street early last Friday a ’roo was seen bouncing along towards Stewart Street and a Mount Rankin resident hit a ’roo in a brand new car on her way home after work recently. Unbelievably, her husband did likewise on the trip to collect his damsel in distress.

The only sector that loves our ’roos more than the Bathurst Kangaroo Project are local panel beaters.

A novel punt to pass the time at Perthville Pub

THE owners of the Perthville Pub have created a novel punting opportunity.

For $5 you can claim a date that you believe council contractors will complete the flood mitigation works that so far have closed the bridge for seven or so weeks.

I hear dates go past March 2018.

Thumbs up

PERTHVILLE Pub owners seeing the lighter side of the bridge closure.

Thumbs down

COUNCIL getting the politics wrong with the branding logo and slogan.