THE consultants responsible for the despised “Forever Young” Bathurst logo have delivered two new options to Bathurst Regional Council to be officially revealed on Friday.
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Councillors have been given a sneak peek of the new options and the Bathurst public will have their say before a final decision is made at council’s December 13 meeting.
The Western Advocate understands the new logos carry the taglines “Step Beyond” and “Perfectly Timeless”, though council general manager David Sherley would not be drawn on the final wording ahead of Friday’s launch.
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One of the new logo options also features the Bathurst bicentenary flagstaff, presumably answering the call for the logo to better represent the region.
Mr Sherley said all three logos, including the original Forever Young design, would be uploaded to council’s YourSay website on Friday and residents would be invited to offer their feedback.
“People will be asked to rate the logos one, two and three,” Mr Sherley said.
“Councillors will take into account what the people have to say but, in the end, it will be up to them to decide [which logo is adopted] as part of the branding of the city for people from outside of Bathurst.”
The new logo options will cost ratepayers up to $15,000, on top of the $40,000 already spent on the research and design that delivered the Forever Young design.
Consultants Destination Marketing Store were asked to provide the new options after the Forever Young design, delivered in October, was the subject of a stinging public rebuke.
Councillors were also upset that they were not consulted on the final design before Forever Young was adopted.
Deputy mayor Bobby Bourke and Councillor Jess Jennings lodged a notice of motion at the November meeting of council calling for council to commission new logo and tagline options.
Their proposal won the support of a majority of their colleagues despite a separate notice of motion being lodged by councillors Monica Morse and Ian North.
Cr Bourke said he was looking forward to seeing what residents thought of the new designs.
“But I don’t think we’ll be going with Forever Young – it’s forever gone because of the backlash,” he said.
“As councillors, we have to listen to what the people are saying but, in the end, it has to be up to us to make the decision.”
