THIS is Bathurst’s first look at the two new logo designs put forward by consultants Destination Marketing Store to go up against Forever Young in a battle for local hearts and minds.
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The commissioning of the new options has taken the bill for a new logo past the $50,000 and now Bathurst Regional Council is inviting the public to have a say on their preferred option.
Residents can go to council’s YourSay website to rate the logos one, two and three in order of preference.
The survey will remain open until Monday, December 11 and a report on the results will go before council on December 13 where councillors will make the final decision.
The consultant provided comprehensive descriptors on each of the logos to help explain their meanings.
DESIGN NOTES
Forever Young: The letter B design is deliberately chosen as it identifies visually with Bathurst immediately. Width and height represent strength and longevity. Colours represent the diversity and history attached to Bathurst representing varying industry types including pastoral, mining and farming. They overlay each era as a symbol of continual reinvention. The overall design supports key words such as vibrant, energetic, multi-faceted and diverse. The lettering for Bathurst is gentle to support the more aggressive colouring. The tagline is the core promise with a scripted font and therefore inviting. The idea that Bathurst is forever young is based upon the continual reinvention and prosperity of Bathurst since European settlement. Bathurst is just as vibrant, just as alive, just as progressive as at any time in its history. The promise for the viewer is they can be part of a smart, diverse and progressive environment. Where else would you want to be?
Step Beyond: This colourful design is representative of the Bathurst region’s history and heritage. The rounded boxes illustrate the idea of stepping beyond “the box” and always seeking to explore new experiences, just as Bathurst has done throughout its journey from the beginnings of earliest European settlement to the present day. From the pastoral and mining eras through to the modern face of Bathurst today, Step Beyond is a statement that the current community intends to keep challenging, keep pushing and keep pursuing outstanding results. This could be in the field of education, the continuing pastoral development Bathurst remains known for or in any other field of endeavour. It states that Bathurst doesn’t stand still or accept mediocrity, rather constantly seeking ways to make the world a better, more interesting place.
Perfectly Timeless: This logo is based on a flag motif with the vertical line representing the flag pole. This option represents the most overt visual (less interpretive) and whilst flag poles are not unusual, the flag pole in Bathurst has considerable meaning and had many historic applications linked with it. The logo has a modern contemporary look, can reduce down in size and reproduce in a mono version easily. Colours are again used to reflect past industries and the wave tends to reflect the symbolism of constantly evolving, constantly changing, always looking at how to move forward. These were significant values of the Bathurst region identified during the brand development phase; acknowledging and celebrating the past with pride, whilst seizing the opportunity to always move forward.
What do you think?