THERE appears to be a missing option in your poll for a choice of marketing brands for Bathurst, that being “None of the above”.
I’m sure this group of people have had a lot of fun developing and charging for their marketing jargon.
Their efforts remind me of those who design kitchens but have never used one.
Bathurst Regional Council must have a lot of surplus funds burning a hole in its pockets to continue paying money to this one group, without looking further in the community for more imaginative ideas.
At least the logo “Young, Forever Bathurst” was witty and amusing, as well as being a succinct comment on the existing “choices”.