RESIDENTS will be invited to lend their creativity to the city’s new branding strategy under the latest proposal to go before Bathurst Regional Council.
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Councillors will meet for the last time this year on Wednesday night and settling on a final logo design and tagline will be one of the key items on the agenda.
A report by cultural and community services director Alan Cattermole recommends councillors finally resolve the logo and tagline debate and “receive quarterly destination brand strategy implementation progress reports”.
But Mr Cattermole also recommends councillors approve a plan to have the community contribute “creative elements, within the context of the brand strategy”.
“This approach would be inclusive and consistent with identification within the strategy of the passion and authenticity of the local community as a core strength of the Bathurst region,” Mr Cattermole wrote.
“The approach would involve wide collaboration with community and industry alike.”
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Mr Cattermole said the process could include:
- Regularly calling for creative submissions such as drawings, photos and paintings.
- Councillors forming a sub-committee to select the most outstanding contributions.
- Contributions could be used in visitor guides, promotional flyers, reports, digital marketing activities, content for in-house TV screenings at Bathurst Visitor Information Centre and in select merchandise.
The call for community engagement comes after a strong push on social media to throw open the logo design to a local competition.
Cr Ian North has indicated he would happily support such a plan but he would need support from his colleagues on Wednesday night.
However, it appears most likely that one of the three design options commissioned by council – Forever Young, Step Beyond or Perfectly Timeless – will be adopted as the new branding logo.
