BATHURST Regional Council’s $50,000 search for a new branding logo is finally over, with councillors voting to endorse a hybrid of two of the designs commissioned from consultants Destination Marketing Store.
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The despised Forever Young tagline that began the public debate is finally forever gone, though councillors have voted to keep the stylised B that completed the first logo design.
They have paired it with the Step Beyond tagline that was submitted along with Perfectly Timeless after council called for two more logo options to be put out for public comment.
Tonight’s decision brings to a close what has been a long and heated debate in recent months, though it remains to seen just what the public thinks of the compromise solution.
An online poll run by the Western Advocate received a total of 685 votes with an overwhelming majority of respondents (59 per cent) saying the Forever Young design was their preferred option.
Votes were evenly split for the Step Beyond and Perfectly Timeless designs.
Council’s own YourSay survey received a much smaller response, with around 300 votes cast. Again the majority (54 per cent) favoured the original Forever Young design.
