In September, though, buying local will bring a bigger reward: the chance to win a new car being given away by the Western Advocate and Bathurst Broadcasters.

Representatives of Bathurst Regional Council, Clancy Motors, Bathurst Broadcasters, Bathurst City Centre and the Advocate were on Mount Panorama this week to mark the start of Biz Month and the giveaway of a 2017 Kia Picanto.

From September 7 to 28, those who make an eligible purchase from a participating store will go into the draw to win the car.

The winner will be drawn live on air on 2BS on Friday, September 29.

Michael Pentecost, dealer principal at Clancy Motors, which has supplied the Kia Picanto, said it was important to promote the buy local message.

“We employ 44 people in town. We have got a fair investment in new premises at Kelso and an investment in people and it [buying local] is important for local businesses and consumers,” he said. 

He said the Kia Picanto was one of the most affordable entry level cars on the market.

It comes with a seven year warranty, seven year capped price for servicing and seven year roadside assistance.

Ivan Christian, the retail manager with Bathurst City Centre, which is the major advertising sponsor for the promotion, said the centre was happy to get involved.

“All the retailers are very excited to be part of it,” he said. 

Bathurst Regional Council acting director of environmental, planning and building services Richard Denyer said what started as Biz Week had evolved in recent times.

“It’s been interesting to see how the event has grown in the last few years from small beginnings,” he said.

Janeen O’Shea from 2BS said the station was pleased to be able to celebrate local businesses’ successes.

“We are thrilled to be partnering with Bathurst Regional Council, Clancy Motors and our friends at the Western Advocate to deliver an outstanding promotion.”