Kmart has been forced to apologise after a "description error" saw the storyline of a Shopkins children's DVD described as containing "a lot of sex and drugs" in the retailer's online catalogue.
The product was soon removed from the website, but not before screenshots had been posted to social media by concerned and angry customers.
The description was attached to the G-rated Shopkins World Vacation DVD.
"They're jetting off and you're invited! Shopkins travels to an assortment iof (sic) nternational (sic) places and they discover a lot of sex and drugs on their way," the description read.
The blunder was met with swift criticism on Facebook.
"Ummmmm Kmart - you need to review your description for kids DVDs his (sic) is disgusting," Lannie North wrote.
"Shocked and appalled. Shame on you kmart. I really hope that's not what this movie shows, it's still rated G!" Madi Rose posted.
In response, a Kmart Australia spokesperson apologised for the error and said an investigation was underway.
"Kmart Australia apologises for the incorrect Shopkins World Vacation DVD product description that was published online," the statement read.
"Once we were made aware of the description error, immediate action was taken place to ensure the product was removed online.
"We are currently investigating to see how this occurred and we are reviewing processes to ensure this does not occur again.
"We once again apologise for any inconvenience caused and thank our customers for their patience."