A REAL estate agency in Bathurst has employed a new marketing tool that will improve the buying and selling process for both vendors and purchasers.
One Agency Bestwick Real Estate has just launched a text message-based element to its listings.
An interested buyer can send a text code to a specific number and almost instantly they receive a message back with additional information and documentation about a property currently for sale.
Among the information that can be provided in the returned text message is photos, video tours, a detailed description of the property, floor plans, the size of the property, council rates that would be applicable, a rent potential letter, contracts, recent sales in the area and details about Bathurst.
Some of this information can be taken to a financial institution straight away to help with finance approval.
One Agency Bestwick owner Mitchell Bestwick said the new marketing tool takes advantage of technology and makes the process of purchasing a property easier for buyers.
“With more and more people being time poor, we are trying to utilise the digital age,” he said.
“We wanted to get important information to potential purchasers almost instantaneously.
“We can provide information to the potential purchasers greater than any other agency can.”
For the vendor, their property can be exposed to more potential buyers and, with the ease of access to information, likely reduce the time the property stays on the market.
The real estate trialed the technology with several homes in the last week and has already seen the benefits.
“Out of the three we launched the technology with, we have all three under offer and the owners are ecstatic,” Mr Bestwick said.
At a time when Bathurst is starting to see buyers from outside of the region purchasing without viewing a property in person, this technology can be invaluable.
“We focussed on trying to provide more information in a clear presentation of what properties offer only, because whether you are local or from outside, people will often go on their phone or online before they contact the agent,” Mr Bestwick said.
To get the details on a particular property, text the relevant code to 0488 844 557.