A new player is set to enter Bathurst’s pizza market next week, with fast food chain Little Caesars preparing to open its first store.
Originally slated to open in November, Little Caesars will launch its Bathurst store on Monday, December 17 at 2/35 William Street, in between Thai Buddha and the United service station.
Little Caesars Australia owner Ernest Koury said the quality of Little Caesars’ products provide amazing value for money.
“For the quality of what we put into our pizzas, we should be charging much more than $5 for them,” Mr Koury said.
“Little Caesars has been known for providing the best value for pizza in the United States for over a decade, and we’ve brought that tradition over to Australia.”
According to Mr Koury, Little Caesars pizzas are approximately 44 per cent larger than competitors, with the chain’s large ‘hot-n-ready’ pizza range going for $5 each.
For the franchise’s first week in Bathurst, the ‘hot-n-ready’ range will be offered at the special discounted price of $3.95.
“Our pepperoni pizza is the most famous product that we sell, customers just go nuts for it,” Mr Koury said.
“We have a range of over 20 pizzas and with whatever toppings we have in the back, we can customise your pizza experience for you.”
The first Little Caesars store opened in Garden City, Michigan in 1959.
The Bathurst store will be the twelfth Little Caesars franchise to open in Australia, with the first opening in the Sydney suburb of Casula in 2014.
Mr Koury has been a part of the Little Caesars brand for much of his life, and his father was one of the first franchisees to introduce the brand outside the United States.
“I know my customers and how hard they work, and we work just as hard to provide for them,” he said.
“It’s a great brand doing great things, and we’re excited to grow.”
The Little Caesars store is expected to create about 10-15 new jobs locally.