WHEN a business grows by 56 per cent in the first six months under new ownership, that is certainly a success story.
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But, more importantly for the owners of Fully Promoted, they have been able to use their business to give back to the Bathurst community.
Fully Promoted, a branded apparel and marketing business, has now been owned by Liz Luisi and her husband Stan for two years.
In that time they have been proud to throw their support behind some important local campaigns.
It all started with beanies for cancer, which Fully Promoted designed, made and sold to raise funds for Daffofil Cottage.
"This was within about two weeks of buying the business that I wanted to do this initiative, because a friend of mine was diagnosed with terminal cancer and she was my age," Mrs Luisi said.
They made 1000 beanies, which sold out in two weeks and enabled them to present $5000 to Daffodil Cottage.
The beanies resonated with the local community as everyone knew of Daffodil Cottage and its invaluable service to cancer sufferers.
"The sad fact is someone is always touched by cancer, whether it be your mother, your sister, your brother - somebody has a story and somebody goes 'Yes, I know somebody who has cancer, I'll buy one of those'," Mrs Luisi said.
"And it's Bathurst - it's winter, you need a beanie. It went together hand-in-hand."
Fully Promoted also put its support behind the inaugural NAIDOC touch football day in 2017 by providing the shirts for the players.
Continuing its support of sport in the community, Fully Promoted has also put thousands of dollars into the Mana Netball Club, a fully-Indigenous team in Bathurst.
"It all meant something to us. We don't just go around giving money left, right and centre - it all meant something for us," Ms Luisi said.
Fully Promoted also looks forward to supporting the next Black Tie and Boots Ball after contributing to it last year.
Part of what has made Fully Promoted successful is its small team of five staff members, including Mrs Luisi, her husband and the three young sisters they've employed, Kaitlin, Leyla and Lydia.
Mrs Luisi said the girls are the best in the business and she was pleased to have them working for her.
"We really are a team, the five of us here," she said. "And my girls, I treat them like they are my own children."
Mrs Luisi is staying tight-lipped on the future of Fully Promoted, simply saying "watch this space".
That can only mean bigger and better things are on the horizon.