Since launching in 2015, the festival has become a key vehicle for local businesses to showcase their products to a wider audience.

The festival also offers attendees an opportunity to experience the Bathurst CBD in a refreshing new light, drawing greater interest in the event.

READ ALSO: Ice rink is ready to go for day one of Bathurst Winter Festival

Bathurst mayor Graeme Hanger said the festival is expected to deliver another positive result for the local economy.

"The economic impact of the Winter Festival is estimated to bring $1.6 million into the region," Mr Hanger said.

"This figure includes $900,000 in household income and the creation of around 16 full-time jobs."

Mr Hanger said the festival has generated greater awareness of the community's diverse business sector, and expects the trend to continue.

READ ALSO: Bathurst Winter Festival to highlight region's colourful atmosphere

"This year, we have over 50 businesses involved, providing almost 80 activities," he said.

"Participating businesses are getting involved by decorating their shop, hosting winter-themed events and getting involved in the treasure and scavenger hunt."

The lead up to the festival has also been bolstered by strong ticket sales for the ice rink, with close to 3000 sold as of last Monday.

Last year saw 22,240 people take to the ice rink throughout the 16 days of the festival and 25,000 attend the two main events; 'Ignite the Night' and 'Brew and Bite.'

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In addition, 45 per cent of attendees at last year's festival were outside the 2795 postcode.

Mr Hanger hopes this year's event will generate another strong showing for local business.

"The economic return to the region in winter has significantly grown over the past few years and Bathurst Regional Council wants to see that increase," he said.

"It brings people into the city centre in what is usually a quiet time of year for the community."