BizMonth was officially launched on Thursday morning, as members of the Bathurst Regional Council and the Bathurst Business Chamber encouraged people to buy locally.
Running throughout September, BizMonth will celebrate and supporting the role of Bathurst businesses within the community.
The initiative was launched in 2015 and has continued to grow in the past four years.
Speaking at the launch at Bake, Table and Tea, Bathurst mayor Graeme Hanger said BizMonth is an opportunity for businesses in Bathurst to share what they know and have.
"We take BizMonth very seriously. Council has put in lots of time and money to make BizMonth happen," he said.
"We encourage everyone to get involved and buy locally."
Bathurst Business Chamber secretary Stephen Harper has been supporting similar events for decades, such as the Bathurst Shopping Week which was launched in the 1930s.
"It's important to support businesses during BizMonth, especially the ones that have been nominated for the business awards," he said.
Western Advocate sales manager Nils Gustafson said shoppers will be able to win big during BizMonth.
"During the prolonged drought, Biz Month is an opportunity for the community to stick together and support local businesses whenever possible, and shoppers have the chance to win a $1000 VISA card," he said.
"We're partnering with PRIME7 Central West for this competition, with up to 10 $1000 VISA card up for grabs."
Customers can be in contention for one of the 10 VISA cards by going into the draw after making an eligible purchase at a participating business.
The draw will be made on September 30 at the Western Advocate, with winners being notified by phone.
Throughout BizMonth, there'll be several events to celebrate the month, including the Carillon Business Awards on September 17, and the business lunch on September 24.
This year's speaker for the business awards will be Ita Buttrose, who is set to give an insight into the operation of the business community.