RACE Week will roar into action in the Bathurst CBD next Wednesday and Bathurst Regional Council is hoping more local businesses will get involved with the event.
Super Wednesday will see the transporter and drivers' parade move through William Street from 11.30am, signalling the traditional start of the Supercheap Auto Bathurst 1000 carnival.
The transporters will move along to Mount Panorama to begin setting up for the Bathurst 1000, while the drivers will turn into Russell Street and stop in front of the court house where race fans can get their fan gear and memorabilia signed by their favourite driver.
Supercars drivers will participate in two signing sessions for the fans. The first is at 12.15pm and the second is at 1.15pm.
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The drivers' parade will feature classic cars including Corvettes, Mustangs, Ford Cobras and classic Porsches.
Bathurst mayor Bobby Bourke says that the number of fans attending Super Wednesday is growing every year and that local businesses can capitalise on the parade's popularity.
"Attendance for the event certainly has grown, race fans love to come out and see their favourite driver," Cr Bourke said.
"There are sponsorship opportunities and there is a window display competition that businesses can be involved in during race week."
The window display competition will run from October 4-12. Businesses can enter by dressing up their windows and shopfronts in a race theme.
First prize is $2500 worth of advertising with 2BS/B-Rock and the Western Advocate. Council is providing a starter pack with balloons, posters and bunting for any business that wants to participate.
There is also plenty for the kids to get involved with. A Bathurst 1000 colouring competition will run during Race Week with multiple prizes to be won, including a double trackside pass to the Great Race.
Super Wednesday will be broadcast live on radio by 2BS/B-Rock.
A free sausage sizzle will be supplied by Bathurst Lions at the drivers' signing session. There will also be a free face painting stall and a car display show to keep the crowds entertained.
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