A 2016 study has shown Bathurst 1000 viewers prefer to drink at home to watch The Great Race.
Roy Morgan has reported that of the almost four million people who will tune into the Bathurst 1000 either during the four-day coverage or for the 161-lap race on Sunday, 82 per cent are adult drinkers.
The research also found that this audience is more likely to drink but their alcohol preferences are conspicuously dissimilar to other drinkers.
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Perhaps unsurprisingly, Bathurst 1000 TV viewers preference beer, especially Australian beer. In fact, the report states 20 per cent of Bathurst 1000 TV viewers think "Australian beer is the only beer worth drinking" compared to 12 per cent of the overall population.
Forty-one per cent of the Bathurst 1000 TV viewers said they prefer beer to wine, compared to 30 per cent of the overall population.
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