Rebranding in the business world can sometimes lead to confusion, other times it helps make a statement and provides a clear vision for both the business and it's customers alike. As they say change is better than a holiday, and in this particular instance, it is that and so much more.
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Ribbon Gang, previously known as Brijid Media Agency, was founded in 2015 with a vision and belief there was a strong calling in regional NSW for highly skilled designers, developers and marketing experts. The constant evolution of the business environment across the Central West, coupled with a on-going call for required services in the area, meant Brijid have continued to grow.
Creative director and co-founder, David Ten Broeke, said they chose to rebrand as Ribbon Gang for two simple reasons. "We wanted to cement ourselves with a tie to Bathurst and also because we believe an agency is only as good as its team or 'gang'," he said.
Marketing Director and co-founder, James Lloyd, agreed saying they were proud to be locals hailing from Bathurst and the Central West, and celebrated this through their name change. "We're heavily involved in our community, supporting local sports teams, charities and helping the next generation of creatives through intern programs," he said.
"We also deliver the highest quality work for our clients equal to that of anywhere else in the country, working with small to medium businesses, we also work with a couple of larger multinationals from Brisbane to Sydney and everywhere in-between".
The official Ribbon Gang rebrand launch will take place on Wednesday, December 11 and marks a new chapter for the team as they expand their offerings, grow the team and continue to work with clients to build long-lasting relationships and strengthen customer engagement through technology, design and creativity.
The Bathurst-based media agency service a range of clients across the Central West and Eastern Seaboard as a full-service agency and is focused on growing local and wider community businesses both online and on the ground. Creative Director, Henry Denyer-Simmons, said the most important thing was getting to know clients, understand their vision and their business. "We know each business and industry is unique." he said. "We do our research and recommend ideas and solutions that align to your vision. We're creators at heart and take great pride in what we deliver".
Like the infamous Ribbon Gang before, the team see themselves as "gutsy" individuals, free thinkers and rebels which displays an agency that welcomes a challenge and is ready to push the boundaries to achieve outstanding results for clients.