In the wake of the COVID-19 pandemic, local businesses are facing a challenging task to weather an unpredictable storm.
With different sanctions being announced regularly in response to the pandemic, such as bans on mass gatherings, local businesses have started to adopt different tactics to keep business rolling.
Fashion retailer DeJorja Boutique has launched their own 'corona sale' in response to the situation, offering 40 per cent off on all clothing in store until 1pm today.
"The sale has helped get people through the door, which has allowed me to keep cash flowing and keep staff employed," DeJorja owner Megan Fawkner said.
"They all have bills to pay and some are renters, so it's vitally important to keep business flowing as much as possible through this difficult period."
Since the sale was announced on Wednesday, Ms Fawkner said she's had more than a hundred people through the door, and has called for local businesses to take certain liberties [such as sales] to keep people coming through the door.
"We really need to dig deep and support local businesses at this challenging time, even if it means advertising major sales to get people out and about," she said.
"I've spoken to a lot of local business owners, and the consensus is they're really struggling."
"We're all in this together, and whatever we can do to take people away from the uncertainty of the world, we will endeavour to do so."
For other local businesses, the outlook is even more challenging.
Local equipment hire company JD Events has had all their bookings cancelled for the next six months.
JD Events manager Jason Davis said the situation has caused dramatic changes within the business.
"We've had to cut our workforce back from 22 to seven, and hundreds of thousands of dollars worth of work has disappeared overnight," Mr Davis said.
"To keep our revenue streams open, we're planning to stream funerals online for people who can't get there and with our events cancelled, and we're offering our drivers and trucks out for hire in case people need furniture or household items delivered."
Mr Davis said the measures are designed to keep his permanent staff going, and said the live entertainment industry has taken a severe hit from the COVID-19 outbreak.
"Even when these bans are lifted, it could be months before things return to normal," he said.
"The struggles facing the live entertainment industry haven't got enough media attention, and I never expected regional areas to be impacted so severely by this pandemic."