Ribbon Gang Media Agency has joined forces with Fish River Roasters to create a zesty coffee blend for exclusive use at Gunthers Lane Cafe.
The collaborative product, dubbed the 'Ribbon Gang' blend, was launched at Gunthers Lane yesterday, and follows Ribbon Gang Media Agency's work with Fish River Roasters on video advertising and promotion.
"We were acquaintances with Fish River Roasters prior to COVID-19, but the downtime has allowed us to deepen our partnership," Ribbon Gang Media Agency creative director Henry Simmons said.
"The blend's a bit stronger than normal, but it gives customers the leeway to enjoy coffee whichever way they take it."
Mr Simmons said the collaboration is part of an initiative to promote the need for local businesses to work together as restrictions continue to ease.
"The lockdown period allowed us and Fish River Roasters to not only produce an inventive advertising strategy, but also create a product that our shared supporters can enjoy," he said.
Fish River Roasters owner Peter Harrison has also praised the partnership, and said it was a fruitful process putting the blend together.
"The product is based on a number of unusual coffee styles, such as Sumatran and Costa Rican, which don't get a lot of use on their own in Australia," Mr Harrison said.
"We did a taste test with the guys beforehand, and the 'Ribbon Gang' blend was the one that received the most votes.
Mr Harrison said the support from the local community has helped them navigate the COVID-19 period, which has been further bolstered by Ribbon Gang's assistance.
"The Ribbon Gang guys were really eager to support a local business, which we've been really appreciative of," he said.
"It makes sense for local businesses to scratch each others backs as we move on from a difficult situation."
The blend has been launched alongside an online 'snap and tag' campaign.