It's never an easy task to abstain from alcohol in a job centred around the sale of the product.
But The George Hotel owner and licensee Matt Harrowsmith will do just that throughout July to raise much needed funds for programs to benefit cancer patients and their families.
Mr Harrowsmith has partnered with the Dry July Foundation to attempt the initiative for the first time, and said he's looking forward to supporting the cause.
"My father, best mate and aunt all lost their battles with cancer in the space of three years, and the challenge of going dry for a month is nothing compared to the difficulties cancer patients face," he said.
"Cancer is a horrible thing, and the beauty of Dry July is they support numerous cancer-orientated charities, such as the Cancer Council and the Leukaemia Foundation."
Mr Harrowsmith said he's also taking part in the initiative as part of a post-COVID health kick.
"I do enjoy my wine and during the lockdown period, I feel I enjoyed it a little too much, so Dry July is very timely for health reasons," he said.
"I'm looking forward to waking up fresh every morning with a clear head."
Mr Harrowsmith's Dry July challenge is even more significant given his day job in a trade where service of alcohol is part of the parcel.
"It's a common occurrence to share a drink with customers and mates from time to time so it will be a challenge, but I'm prepared to give it a good shot," he said.
"That's why it's important to remember the reason why you're doing it, and when you've seen people close to you succumb to cancer, it makes it all the more meaningful."
Mr Harrowsmith launched his Dry July campaign last Tuesday, setting a fundraising goal of $5000.
He has already raised over $2000, and said he may up the fundraising target if donations continue to roll in.
"I'm blown away that the fundraiser has already passed $2000, especially considering I haven't started yet," Mr Harrowsmith said.
"Any donations are welcome, big or small, as it'll all go into making life more comfortable for cancer patients and their families."
The Dry July Foundation helps enhance the comfort and wellbeing of cancer patients in a number of ways, including wellness programs, comfort items, accommodation, transport services, hospital equipment and facility refurbishments.
Since 2008, Dry July has raised $49 million for cancer patients across Australia.
To support Mr Harrowsmith's campaign, visit The George Hotel's Facebook page.