Dunlop is going pink for this year's Bathurst 1000 to raise awareness of breast cancer and the National Breast Cancer Foundation (NBCF).
Dunlop has commissioned exclusive pink branding for the SP Sport Maxx tyres for all 25 Supercars that will make up the grid for Great Race and will donate $50 to NBCF for every pitstop during the race.
The Dunlop Super2 Series cars will also feature Pink Dunlop branding across the windshields and the Dunlop team will wear pink ribbons in proud support of breast cancer research.
Irwin Racing's Mark Winterbottom - whose mum June was diagnosed with breast cancer when he was just eight-years-old - said it was a cause close to his heart.
"Mum put in as much sacrifice and effort towards my racing career as I have - she was my biggest supporter so it was heart-wrenching to lose her," Winterbottom said.
"I'm really supportive of Dunlop's initiative at Bathurst as it will help fund vital research that will help increase survival rates."
Dr Christopher Pettigrew, NBCF's Director of Research Investment welcomed Dunlop's contribution towards life-saving research.
"This year, nearly 20,000 Australians will be diagnosed with breast cancer including 167 men," he said.
"At the moment nine per cent of Australians diagnosed with breast cancer don't survive five years.
"NBCF is working towards zero deaths from breast cancer by 2030 and Dunlop's support will help us on that journey."
NBCF is dedicated to providing grants for life-changing breast cancer research.