FIRST there was a dinosaur, then signs, and now Peter Rogers has added brochures to his arsenal of tools to better promote Bathurst.
The businessman has designed and printed 20,000 copies of a brochure highlighting local tourist attractions and accommodation.
In addition to detailing the various things to see and do in Bathurst, the brochure also opens up to reveal a map of the Bathurst central business district and main roads.
Mr Rogers said he approached the businesses he wanted to include in the brochure and they were all eager to be part of it.
"They were all pretty well impressed. They sort of got a shock actually, because when I rang them and hit them with it, I think they thought the crunch was coming and there was going to be a cost," he said.
Mr Rogers is paying for the brochure at his own expense.
The brochure has been distributed around town and is being snapped up quickly.
"They've been pretty successful. I've got them in garages, coffee shops, wherever I can - I'm delivering them on my own and with a friend of mine, so it's a full-time job - and now people are ringing up asking if I can give them more because they're going off," Mr Rogers said.
He will also be giving 300 brochures to Kelso Public School, which plans to send them out with invitations to a reunion later in the year.
While the brochure is his latest initiative, it won't be Mr Rogers' last.
He will soon launch a website for Dennis the Dinosaur, his fibreglass tyrannosaurus rex that he is using to promote Bathurst, and is investigating the possibility of a Pokémon Go style app.
He is hoping the initiatives will raise more awareness of Bathurst and attract more tourists.
"I have been in selling and promotion most of my adult life. I got sick of waiting for other people and groups to get organised, so I decided to just do my own thing to promote Bathurst," Mr Rogers said. "I have no hidden agendas, apart [from] changing some culture."
Businesses that want to get signs or brochures can send a message to the Dennis the Dinosaur Facebook page.
Our journalists work hard to provide local, up-to-date news to the community. This is how you can access our trusted content: