COUNCILLOR Monica Morse has encouraged Bathurst Regional Council to work with businessman Peter Rogers on efforts to boost tourism.
In recent months, Mr Rogers has embarked on a public campaign to increase the promotion of Bathurst and its tourism attractions, and hasn't been afraid to criticise council when he believes it is warranted.
Council has largely stayed silent on the matter, but Cr Morse addressed "the elephant in the room" at the March ordinary meeting, encouraging staff to work more closely with him.
"All the councillors and certainly the media have been hearing about the efforts of Peter Rogers, he's very keen on promoting Bathurst and he has, I understand, produced a pamphlet and some corflute signs," she said.
"I would just like to encourage the people involved in our brand implementation and destination management plan to meet with him and discuss how we can benefit from his enthusiasm and the expertise of the visitor information centre.
"I would just like to say that he has been working very hard to promote Bathurst and let's all work together for the betterment of the city."
Council's director of Cultural and Community Services, Alan Cattermole, said the Mr Rogers has had meetings with a number of staff.
He and Mayor Bobby Bourke indicated that council was open to further conversations with Mr Rogers.
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