POLICE have issued an SMS geo-targeting alert and have re-appealed for public assistance to locate a man who was last seen in Kelso.
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Police say Chaise Thompson, 25, was last seen leaving a hotel on Gilmour Street, Kelso, about 12.30am on Wednesday, June 23.
Family reported him missing the following day.
Police say concerns are held for Mr Thompson's welfare as his movements after this time remain unknown and he has not been seen or heard from since.
He is described as being of Caucasian appearance, about 170cm to 180cm tall, of a medium build, with fair skin, red hair and blue eyes.
It's believed he may be driving a white Mazda utility, with NSW registration YIQ-10Z.
Police believe the vehicle was last seen turning right into Illumba Way at Kelso, off Marsden Lane, shortly after 12.30am.
Anyone with dashcam or CCTV footage from the area at this time is urged to contact local police.
Chifley Police District Commander, Acting Superintendent Bruce Grassick, reassured the community that the geo-targeted SMS is a new resource used by emergency services.
"The community can be confident that any text messages you receive from that number, which is 0444 444 444, does come from emergency services," he said.
"This new technology allows us to reach up to half-a-million people in a defined area, and in these circumstances where a missing person - whose wellbeing is considered to be at risk - was last seen.
"It's vital that the public acknowledges these text messages and communicates any information they may have with the Bathurst Police Station on 6332 8699 or Crime Stoppers on 1800 333 000."