A NEW discount store is set to fill a void in Kelso, providing residents with another retail option for their daily essentials.
Cheap as Chips will open its doors in Pat O'Leary Drive for the first time on Saturday.
It will be the 46th store to open across Australia in the discount retailer's 30-year history, and only the fourth in NSW.
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Head of store operations and property, Shane Nelson, said the focus of Cheap as Chips is regional, making Bathurst an ideal area to expand into.
The building in Pat O'Leary Drive was chosen after considering the location of other shops.
"We identified that over in Kelso there isn't a lot of department store opportunities, so we thought it really filled a void for this side of town and hopefully the customers will see that," Mr Nelson said.
"We think that this centre has a lot of growth opportunities and it fills a void."
Cheap as Chips intends to be a competitive retailer that provides a range of daily essentials and specialty products.
Mr Nelson said there are 72 categories of product stocked at the store, including supermarket, garden, pets, automotive, hardware, stationary, craft, storage, appliances and furniture.
"Our buyers are always looking to ensure our pricing is competitive. We not only source overseas, but we source a vast majority of our product locally," he said.
Cheap as Chips has also offered employment to 20 people in the Bathurst region.
Mr Nelson said that the retailer prefers to hire local people when it opens new stores, rather than pull people in from other places, and there will be more opportunities for locals as Christmas nears.
"All year round you'll find a minimum of 20 people, all local, from the management down. The store manager is local and so is our entire team," he said.
"When you work through regional communities, it is one of the most satisfying things of opening a local store, that's not only Australian owned, but it employs locally."
While the Kelso store will open to customers on Saturday, the official launch of Cheap as Chips will be on Wednesday, October 20 and Saturday, October 23.
"We want to showcase to the community that we are here long-term and we want to get them down and involved in our opening days," Mr Nelson said.
The first 200 customers into the store on both days will receive a showbag, and there will be activities for families to enjoy, including face painting, a balloonist and a barbecue.
People can also have their photo taken with the mascot for the business.
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