Bathurst will be able to buy their Black Friday bling locally and in-store with local jewellers participating in the inaugural week-long initiative.
All local retailers have the option to participate free of charge in the Black Friday promotion and Miles & Son Jewellery Studio was quick to jump on board.
Spokesperson Catherine Miles said it was a great initiative for all local businesses, especially following lockdowns.
"It think it's really, really awesome," she said.
"Especially at this time because we've just come out of COVID to try and get people offline, because that's where they've been for so long, and get them back in-store leading up to Christmas."
Miles & Son make customised jewellery as well as sell other pieces.
Ms Miles said although the custom-made pieces weren't included in the sale all their other jewellery items will be.
More than $2000 worth of Buy Local gift cards will also be up for grabs at all stores taking part in the promotion to further encourage locals to spend in-store. To enter the draw spend $25 or more at a participating retailer.
"We've also donated four $50 Miles & Son Jewellery Studio vouchers that go in the draw for people to win also," Ms Miles said.
"What we're trying to do with that is one; we might get a customer we've never had before, or two; a customer might come in with the $50 and say 'oh I really like those $200 earrings so I'll put the $50 towards it'."
The Black Friday initiative was planned by Bathurst Regional Council in conjunction with Bathurst Business Hub and the Western Advocate to boost local in-store sales after COVID.
Western Advocate sales manager Nils Gustafson said it would support local jobs as well as support the local community.
"After a tough 18 months of lockdowns and economic uncertainty we are delighted to partner with Bathurst Council to encourage our local community to start spending at local bricks and mortar stores," he said.
"... we'd love to see local retailers benefit as much as possible."
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