He encouraged those in the business community to embrace change and be prepared to step outside the box.

His address put a great deal of emphasis on the ways businesses can succeed by embracing technology, the internet and social media. 

Mr Koch presented the crowd with case studies and examples of Australian businesses that were doing well by utilising online promotional tools.

“It all comes back to you to be an early adapter, to be inspired by this, to be the Kayla Itsines or the Birdsnest,” he said. 

The audience was given the opportunity to ask questions at the end of his address, which ranged from getting clients to see the benefits of new technology, to cryptocurrency.