In recent years, various Bathurst businesses have implemented the use of cinematic promotional videos to boost their appeal online.
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A number of those videos have stemmed from Greer Films, a local video production company incorporating the creative ideas of co-owners Pat Greer and Mo Standen.
Since 2017, the pair have been working closely with a range of local businesses to provide tailored digital media solutions.
Ms Standen said it's important for businesses to maintain an inventive approach to online advertising in order to grow their brand.
"We stress to all our clients the value in keeping their website and social media profiles up to date, as it allows their brand to remain fresh in the minds of consumers," she said.
"With the immediacy of social media, there's so many creative promotional avenues to try out."
According to the 2018 Yellow Pages Social Media report, almost eight in 10 Australians use social media, with around 59 per cent accessing services daily.
However, the same report found only 47 per cent of small to medium-sized businesses are regularly active on social media.
Small to medium-sized businesses comprise a significant portion of Greer Films' clientele, and Mr Greer said each video is the result of a careful production process.
"We try to push boundaries where possible, and our consistent aim is to create something unique and entertaining, but also informative and marketable," he said.
"It can be a challenge at times as a lot of work goes on behind the scenes, but it's a rewarding process connecting with local businesses to ensure we can grow together."
Mr Greer and Ms Standen both come from small business backgrounds through their families, and agree a key strength of the job is building relationships with local business owners.
"It is a competitive market out there at the moment, but we do what we can to tailor options for a range of different budgets," Ms Standen said.
"We also do work for events and performing arts collectives, and part of our business is to help organisations build their social media profile," Mr Greer added.
To find out more about Greer Films, visit www.greerfilms.com.au/.