Research from the University of Western Australia has shown a sharp increase in the number of pole dancing studios in the country, from four in 2004 to around 118 in 2018.

The statistics come as no surprise to Dancin' Divas owner Andrea Wills, who said pole dancing provides a range of physical and mental health benefits.

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"Pole dancing is great for self-esteem, as it builds women's confidence around body image," Ms Wills said.

"The stigma around pole dancing has started to break down, and more people are becoming brave enough to give it a go."

A common misconception of pole dancing is its link to exotic dancing, and Ms Wills said the activity serves a far greater purpose.

"We don't teach how to earn money in your underwear at local establishments on the weekend, and I tell each student that during their first class," she said.

"Our lessons focus on core strength, flexibility and how to make beautiful shapes with your body."

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While some dancewear may suggest more of an exotic meaning, Ms Wills said there's a practical reason why 'less is more' in the ream of pole dancing.

"We do wear hot pants and stilettos, but it's for the best glute and thigh workout you'll get in your entire life," she said.

"The hot pants allow for the skin to grip the pole with ease, which is a must in this activity."

Ms Wills, who comes from a background in dance, has owned Dancin' Divas for the past two years, and said the word of the Rankin Street studio has spread rapidly.

"We see new faces all the time and my five-year plan is to eventually expand into a bigger studio, which will allow multiple classes to run simultaneously," she said.

"The studio attracts a diverse clientele, from Sydney-based doctors to university students and mothers looking for an alternative to the gym."

In addition to pole dancing, the studio runs classes in burlesque, tissue, aerial hoop [lyra] and body-fit.

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The studio also participates in annual charity events such as the Stars of Bathurst Dance for Cancer and the Cupid's Undie Run.

Ms Wills said the studio is inclusive of anyone willing to take part, regardless of their circumstances or fitness level.

"We're creating a network of like-minded women who want to do something different," she said.

"You can be as sexy as you want to be, all we care about is that you're having fun and feeling good about yourself."

The studio runs around 10 classes each week.

For more information, visit dancindivasbathurst.com.