SELF-ISOLATION may sound like a punishment, but adult store owner Jeff Oliver said some people are looking at it in a whole different light.
Government regulations are getting stricter and with numbers of coronavirus cases growing, people are preparing to batten down the hatches.
In the past few weeks, Flirt Adult Store owner Mr Oliver said lube supplies have been drying up across his stores in Bathurst, Dubbo and Orange with people panic-buying during the COVID-19 pandemic.
"We've been selling a lot of hand sanitiser products and lubricant that people are buying in bulk," he said.
"Never in my wildest dreams did I think that an adult store would be helping to prop up the country.
"Adults are concerned that if they get locked up they are not going to be able to get their adult lifestyle products."
Mr Oliver said self-isolation is what you make of it, some people buy books or stream their favourite shows, others visit his stores or website.
"Online sales have probably doubled which probably says a lot about the people who are self-isolating," he said.
"When you use the term entertainment there's a whole range - you can buy yourself a PlayStation or you can go the other way and buy yourself an adult lifestyle product."
Mr Oliver has also bulk-ordered toilet paper and sanitiser and is giving it away for free to the elderly or those with a disability if they pop into any of the stores in a bid to boost morale.
"When you use the term entertainment there's a whole range - you can buy yourself a PlayStation or you can go the other way and buy yourself an adult lifestyle product.Flirt Adult Store owner Jeff Oliver
"We've got a mass shipment of hand sanitiser coming in next week," he said.
Mr Oliver employs 24 people across his eight stores in NSW and he was keen to do his bit to support regional communities.
"We're not looking at making a profit, we're just looking at supporting our community, keeping people in jobs and paying our taxes," he said.
"We evaluate it on a daily basis and we'll adapt to the announcements but we'll stay open as long as the government lets us."