A well-known brand will take over the naming rights of the Bathurst 1000, ending a 16-year partnership between the event and Supercheap Auto.
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Automotive parts business Repco, which has a presence in both Australia and New Zealand, will take over the naming rights of the endurance event from 2021.
Supercars confirmed the news on Wednesday, with CEO Sean Seamer welcoming the new partnership.
"We are delighted to welcome one of Australian motor sport's most recognisable and premium brands as our naming rights partner of our marquee event from 2021," he said.
"Having a partner who wants to celebrate this iconic Australian event as much as we do is great news for our sport and an event which is broadcast to around 298 million homes in 90 countries.
"Having such a prestigious brand behind us is testament Repco's ongoing support for the category."
Repco has signed a five-year deal and will be the major sponsor until at least 2025.
Repco already has ties to Supercars, being the official automotive parts retailer of the championship and a leading sponsor of the Shell V-Power Racing Team.
