Mr Morgan, owner of Abercrombie House, said the city is experiencing the biggest tourism boom in the last 50 years, and council, and the city need to capitalise on it.

COVID-19 has decimated the tourism industry worldwide, in Bathurst alone that translates to millions of dollars in lost income and jobs.

Mr Morgan said Abecrombie House has had the busiest August on record and even higher visitor numbers are expected in the school holidays.

Mr Morgan said he understands the community "holds real concerns" about the spread of Coronavirus, but said everyone in the tourism industry was playing their part to ensure any risks of community transmission are mitigated.

He said many are ill-informed about the situation, and he said he also feels there has been a lack of leadership, and chose to speak out to reassure the community, the industry is doing everything it can to keep people safe.

"Every museum, every hotel, every business that is part of the visitor economy of the Bathurst region is upholding the mandatory requirements when it comes to COVID safety," he said.

"We are going to an enormous effort to ensure the safety of our employees and visitors from social transmission. That is why, in the July holidays, when Bathurst had the largest influx of visitors it has seen in the last 50 years, there were no social transmissions of the virus."

"And unless the circumstances deteriorate, the school holidays are going to be busy, our community needs to be ready to welcome these visitors."

Bathurst Business Chamber President, Catherine Fitzsimons, agreed.

"Bathurst has done a very good job (in containing the virus)."

She said she was in Sydney about six weeks ago, and was concerned by how lax COVID safety was.

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"I was appalled how little Sydney was doing, compared to Bathurst. It's a good news story, why not tell it."

She said we need to encourage people to come to Bathurst but to do things in smaller groups, not en-mass, like the races.

"We need to tell people how safe it is here, we want visitors, but we don't want them to visit in an unmanaged way."

Mr Morgan said the school holidays will be a "god-send" for the industry, tempered by the community's real concerns regarding the social spreading of the virus.

"We are so aware, but we are also working hard to bring recovery to the region. With reassurance and innovation we can flourish."

BATHURST mayor Bobby Bourke says it is important the city welcome visitors to Bathurst, but asked those from hotspots to stay at home.

Cr Bourke agreed with Christopher Morgan that the city should be welcoming visitors.

"We don't want to red flag them and say come when times are good, but we don't want you here when its bad."

But he said it was obviously preferable that anyone from a hotspot not enter Bathurst.

"We've got to do what works for us as a city.," he said.

"We don't want to be a cowboy town with everything folding around us.

"Chris [Morgan] is right, it's a similar situation to the V8s.

"We want to encourage people, especially from regional NSW to come here, there is plenty to do out here, and their visit can only help our economy.

"But it has to be done in a way that is safe and organised," he said.