A Bathurst-based business partner of a global digital marketing agency is answering the call to help local businesses grow their brand online.
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Kyle Simpson became a business partner with Loveridge Digital last year after many years with Multimedia Marketing Solutions.
Mr Simpson said a key goal of the company is to help local businesses succeed in a digital environment.
"We opened an Australian division specifically to help regional businesses unleash their full potential online," he said.
"Around 85 per cent of our clients are based locally, with Brakepro Bathurst, Rapunzel's Hair Castle, First National Real Estate and MMM Fabrication and Maintenance among our key clients."
Loveridge Digital was formed by Josh Loveridge in 2017 [as Loveridge Designs] to fill a gap in the market for consumers who wanted access to a studio that could deliver high quality video productions at a reasonable price.
Since Mr Simpson joined, the business has remodelled themselves as a full-service digital agency, delivering website, video production and digital marketing services for clients in over 38 countries.
"We work mostly behind the scenes, and most of our local operations are centred around website design and digital marketing," he said.
"The local team consists of myself and my brother, Jayden, and we look at strategies to help businesses expand into larger customer pools."
Mr Simpson said the COVID-19 period has made it more important than ever for businesses to have a prominent digital footprint.
"The onset of the pandemic caused a lot of businesses to think deeper about their online offering but traditional platforms, such as print advertising and word of mouth still serve their purpose," he said.
"As a business, we're relatively new to the Bathurst community, but we simply want to work closely with our clients to help them grow."
"The recent announcement of a data centre for Bathurst will further help businesses looking to expand their digital footprint."
Loveridge Digital has worked with over 1700 brands worldwide, including Red Bull, Microsoft and Disney, and has won numerous awards on the national and international stage.
For more information, visit loveridgedigital.com.
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Sam Bolt
"I'm not in the business of telling people what to do. I'm much more in the business of describing things, situations and stuff like that and leaving them out there, and you can make up your minds about them." -Nick Cave
"I'm not in the business of telling people what to do. I'm much more in the business of describing things, situations and stuff like that and leaving them out there, and you can make up your minds about them." -Nick Cave
