Bathurst tourism and hospitality campaign to receive $70,000 boost

Council and the state government will each contribute $35,000 toward the campaign.

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Bathurst MP Paul Toole said the funding is from the Destination NSW Tourism Industry Marketing Support Program.

"Council will use the funding to create a vital marketing campaign to help local tourism and hospitality bounce back as quickly as possible when restrictions ease," he said.

"The campaign aims to raise Bathurst's profile as the premier destination for families in the Central West, and I want to make sure we are in the best position for a swift recovery."

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Council tourism and visitor services manager Dan Cove said the campaign will drive business to key attractions and accommodation in the city and villages.

"It will include public relations, digital marketing, consumer competitions and content creation, amongst other activities," he said.

"The campaign will run later this year."

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Mr Cove said the last year has seen a huge rise in interest in the region, with the latest Wotif.com booking data showing Bathurst was the top trending NSW winter school holiday destination.

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