NEW mayor Bobby Bourke wants to see the annual Super Wednesday event grown over his next 12 months in the role.
The event has been run for many years during the October race week and usually features a transporter parade and driver signings.
In recent years, the drivers participating in the Bathurst 1000 have joined the parade, riding up the main street in open-top cars.
Cr Bourke said the addition of drivers has increased the crowd, but there was still more that Bathurst Regional Council could be doing to improve the experience.
"The parade is good, we improved a little bit last year, but we need to keep going; it can't just be the same old thing over and over," he said.
"I'm looking forward, now I'm in the chair as mayor, to give my bit of an input ... to do more for the fans and the community.
"Other towns do a lot more festival things, like Elvis, and we've got the iconic race cars coming to town, world-wide attention, and we need to perform."
He said the parade signalled the start of the race festival and it was important that it was exciting and enticing for fans.
The issue, Cr Bourke said, was that visitors stand around waiting for the parade and signing sessions, but there isn't much else for them to see or do that would keep them in the CBD.
He felt some more entertainment, like live music and activities, would be an incentive.
This year's Super Wednesday, on October 9, will include the transporter parade, with drivers appearing in Corvettes, Mustangs, Cobras, Porsches and BMWs, as well as a live radio broadcast, car displays, free face painting and a barbecue.
Driver signings will be on at 12.15pm and 1.15pm.