The Bathurst on a Plate cookbook has been a standout 'feel good' story in a difficult first half of the year for the local community.
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And while the Bathurst Beaters group have been outstanding in putting the charity project together, they've made sure to recognise the work of Charles Sturt University [CSU] communications lecturer Victoria Erskine and her team of students to promote the cookbook.
Ms Erskine, along with second-year public relations/advertising students Claudia Bergen, Ellie Doheny and Lily O'Toole, have played a major role in the marketing and promotion of Bathurst on a Plate which has, to date, raised over $40,000 for Cancer Council NSW.
"This project has been a vital opportunity for these students to gain some life experience into the role of PR and advertising in the local community," Ms Erskine said.
"Claudia, Ellie and Lily have each shown plenty of enthusiasm towards this project, and the experience will only help them further their skills as communicators and relationship builders."
The students helped extensively advertise Bathurst on a Plate on social media, providing an informative and creative platform for people to learn more about the cookbook.
"Through CSU's School of Communication and Creative Industries [SCCI], we always teach students the importance of using your skills to build relationships, raise awareness and tell stories that matter," Ms Erskine said.
"This project is a perfect example of using our skills for something worthwhile, and I hope it'll inspire these students to do some meaningful work in the future."
In addition, Ms Erskine played a significant role in the writing, editing and publishing of the cookbook.
Bathurst Beaters treasurer Janelle Gervasoni said the success of Bathurst on a Plate would not have been possible without the efforts of Ms Erskine and her students.
"They have contributed an immense amount in advertising avenues we would never have contemplated," Ms Gervasoni said.
"The students have worked with us in a very professional and mature manner and given the COVID-19 situation, it's been rather fortuitous for the book to have such a strong social media presence."