Paul Kelly's Bathurst gig sells out in just a few minutes

General admission tickets to the August 7 concert at Bathurst Memorial Entertainment Centre sold out in just minutes on Thursday, repeating the trend set on Tuesday when presale tickets were also snapped up within an hour.

The rapid-fire ticket sales should ensure a capacity crowd of around 640 people to see the iconic Australian singer-songwriter's first Bathurst gig since the 1990s but disappointed fans have been warned not to be tempted to buy from Viagogo.

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The site was advertising tickets to the Bathurst concert for $532 on Thursday afternoon - almost six times the original price of $90.

But a post on the official Paul Kelly Facebook page, published on Wednesday, warned fans they risked losing their money if they bought through Viagogo.

"If you buy tickets there, you will be paying around 4 times the face value, and there is a high chance that you will never receive the tickets," the post read.

BMEC has also previously warned would-be concertgoers against buying tickets from Viagogo, saying tickets brought through the reselling site would be cancelled.

But Viagogo hit back on Thursday, defending its business model and assuring fans that tickets bought through the site were legitimate.

"Cancelling tickets purely on the basis they have been resold is absolutely unfair to the fan who wanted to attend the event," a spokesperson said in a statement.

"A safe and transparent ticket resale market provides a valuable mechanism to recoup the cost of tickets that can no longer be used. It also protects against fraud and the kind of scams that previously plagued the streets outside venues.

"Customers can be confident that the tickets they have purchased on Viagogo are legitimate. We offer a high standard of customer protection in the form of the Viagogo guarantee which ensures our buyers receive valid tickets and in the extremely rare case of a problem (no more than one per cent of tickets sold worldwide in 2019 had any issues), Viagogo steps in to find comparable replacements - or offer a full refund."

The spokesperson said that tickets listed on Viagogo at "unreasonable prices ... rarely, if ever, sell".

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