Bathurst Visitor Information Centre [BVIC] has prepared a brand new initiative to promote the region and entice media professionals to spread awareness of the community's attractions heading into summer.
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With regional travel poised to resume on November 1, the 'Open Summer' boxes, an initiative championed by Bathurst Regional Council tourism and marketing coordinator Phoebe Rhodes, will look to entice journalists, writers and bloggers to consider producing travel-orientated articles to further promote the region.
Council tourism and visitor services manager Dan Cove said the boxes feature a rage of local produces, keepsakes and general information about the Bathurst region's replete attractions.
"The boxes include the cabernet sauvignon that saw Renzaglia Wines named Dark Horse Winery of the Year in the 2022 Halliday Wine Companion, a jar of Beekeeper's Inn honey and some sweet chilli jam from Illa Langa Farm," Mr Cove said.
"There's also some novelty items, such as an engineer's cap from the Bathurst Rail Museum, and there's been a lot of interest from metropolitan media professionals, many of whom have been excitedly sharing the word on Instagram."
Ms Rhodes said the boxes have been delivered to a large cross-section of media professionals.
"Around 22 boxes have already been sent out, mostly to family-focused publications such as Mamamia, Out & About With Kids Magazine and Ellaslist," she said.
"We've also included social media influencers and travel blogger in the list of organisations to deliver to, it's quite a targeted approach."
Mr Cove said the campaign is part of BVIC's larger push to welcome families back to Bathurst once regional travel resumes.
"If you compare forward accommodation booking from November 1 to January 31 next year in comparison to the same period last year, average occupancy is up 55.9 per cent," he said.
"It goes to show it's not just the Bathurst 1000 that's set to bring people here in the coming months."
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