A rhinoceros is commonly known as an animal that likes to charge ahead into new territory, and that's exactly why Bathurst Regional Security has chosen the animal as their new logo.
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The business, a combination of the former Smith and Co. Security and Mitchell Security Services, launched their brand new logo last week.
Managing director Hywel Blake said the new logo will make it easier for the community to identify them as a united local business.
"We've received an encouraging reception for the logo so far, and we're excited to prosper as a united business," Mr Blake said.
"The rhino symbolises our desire to push through any obstacles to make Bathurst's security needs our number one priority."
Mr Blake said the business has faced some challenges in the wake of COVID-19, but is confident the new organisation has put them in a good position to weather the storm.
"We usually provide security for a lot of local events and while they've been cancelled, the work will come back later," he said.
"A business is only as good as its crew, and we've got a brilliant crew, so out focus is ensuring we can keep them all on.
"We want to look out for our local employees however we can through this period."
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Sam Bolt
"I'm not in the business of telling people what to do. I'm much more in the business of describing things, situations and stuff like that and leaving them out there, and you can make up your minds about them." -Nick Cave
"I'm not in the business of telling people what to do. I'm much more in the business of describing things, situations and stuff like that and leaving them out there, and you can make up your minds about them." -Nick Cave
